#5: How To Go Viral & Build a Billion Dollar Business in 5 Years with Dollar Shave Club CEO Mike Dubin

As the Founder and CEO of Dollar Shave Club, Michael Dubin has build a billion-dollar grooming empire in under five years. And on top of that, he is one of the funniest CEOs of our time. 

Little over a year after starting his company, Mike uploaded a hilarious 90-second video to YouTube. The video went viral, prompting 12,000 orders in a two-day span after it was released, and garnering nearly 24 million views as of the recording of this podcast. Harnessing the reach of their marketing campaign, Michael grew his start-up into an enormously successful grooming empire that recently sold to Unilever for a reported $1 billion.

In an intimate fireside discussion, Michael shared his key lessons and reflections with IVY’s co-founder Beri Meric. When asked what makes for a viral marketing campaign, Michael responded: “Resonant ideas, based on our shared experience of humanity.

Please enjoy our conversation with Mike Dubin. And remember to visit IVY.com to enjoy access to a lifetime of learning, growth, and impact through in-person collaborations with world-class leaders, thinkers, and institutions.

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